The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Courtesy Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Rancher's Relief Fund
National Forester Service, Black Hills Mtn Bike Assoc.
Youth & Family Services
Habitat For Humanity, United Way, South Dakota Meals Program, South Dakota Lions Foundation, Young Life
Northern Plains Eye Foundation, SD Lions Eye and Tissue Bank

 Subaru Love Promise Heart

Love Promise Stories from Courtesy Subaru

Meals on Wheels delivers Blizzard Meals  –  Cheree P

Meals on Wheels delivers Blizzard Meals

Meals on Wheels Western South Dakota is gearing up for winter delivering blizzard meals to our homebound seniors in Western South Dakota. Pictured is Ron and Dave from Black Hills Area Bikers loading the Subaru Outback donated by Subaru of America. This year we will be delivering 1000 blizzard meals. The blizzard meals are used in the event we have a storm and unable to reach our homebound seniors. Thank you, Subaru of America, for such a generous donation enabling us to continue to serve the seniors in western South Dakota. Thank you, Ron and Dave, for ensuring each meal delivery route had the proper blizzard meal count. We could not have done it without you.

Meals on Wheels Western South Dakota  –  Cheree P

Meals on Wheels Western South Dakota

Another busy week at the Meals on Wheels kitchen in Rapid City. Over 500 meals daily were served to local seniors. A big thank you to Ed, Clayton and Tim for delivering three routes this week and Subaru of America for the Subaru Outback to help with the deliveries. 103 people reached.

Courtesy Subaru Supports Youth MTB Riding!  –  Kent J

Courtesy Subaru Supports Youth MTB Riding!

Courtesy Subaru has long been a support of the Black Hills Mountain Bike Association and this year is no different. Courtesy came through with great support for our newest Youth activity, a 5 city race series aimed at getting Elementary, Middle School, and High School kids out on Mountain Bikes and falling in love with riding and the outdoors. Many Thanks! to Travis and Courtesy Subaru!

Subaru Loves to Give and they have  –  Cheree P

Subaru Loves to Give and they have

Subaru Loves to Help and they have. With this last winter road conditions being a challenge, Meals on Wheels Western South Dakota has been able to continue to deliver meals to seniors with confidence in our Subaru Outback. During March for Meals Community Champions week the Subaru was used to deliver meals with our volunteers and city officials. The Subaru and Meals on Wheels partnership is a part of Subaru Loves to Help, a pillar of the automaker’s larger Subaru Love Promise community commitment effort dedicated to making a positive impact on local communities across the country. Thank you, Subaru

Country Meals Senior  –  Cheree P

Country Meals Senior

Carlton Carson is a 76 year old veteran who has been on the Meals Program since 2003. Mr Carson has numerous health issues that prevents him from cooking nutritious meals on a daily basis. His only living relative is a sister who is unable to assist him with his cooking. Mr. Carson says he not only enjoys the daily meals but the visits from the volunteers that deliver to him. With out Meals on Wheels Mr. Carson would not be able to continue to live independently in his own home. With the winter months in South Dakota so unpredictable the Subaru Outback gives our seniors piece of mind that we will get there with their meals.

Courtesy Subaru sponsors YMCA youth memberships  –  JoAnn S

Courtesy Subaru sponsors YMCA youth memberships

Youth sponsorship memberships keep the Y available for kids who need it the most. With their gift of $500, Courtesy Subaru has joined with other donors to the YMCA Kids Campaign to help all kids from all walks of life be more healthy, confident, connected and secure. By giving to the YMCA they are helping to nurture the potential of kids and teens in the community. They are truly making a difference in the lives of youth by providing kids the opportunity to be at the Y, participate in youth sports, summer day camp or after school programs. This in turn helps kids develop academic skills, leadership and social skills, self-esteem conflict resolution abilities and hobbies which can change their lives. Courtesy also sponsored a table at our Masquerade Ball and Auction which was a fund raising event for the Kids Campaign. The YMCA so appreciates their support.

Subaru LOVES disc golf!  –  Scott C

Subaru LOVES disc golf!

I am the fundraising guy for the Black Hills Disc Golf Club. When I approached Travis Vesely about sponsoring our club and supporting disc golf in the region, he said yes without hesitating. The sponsorship we received will assist the sport we love in many ways: Keeping entry costs lower, helping us grow the sport to schools and other groups. The club has a basket and disc loan program (generally used by schools.) Our February "Ice Bowl" (pictured) has raised over $15,000 since 2002! Community sponsors are extremely important to small groups such as ours. Thank you Subaru! Scott Caesar BHDGC

2nd Annual Sporting Clays Fundraiser  –  Sterling R

2nd Annual Sporting Clays Fundraiser

The Society of Petroleum Engineers is the largest organization serving upstream oil and gas professionals and students. Our student chapter here at South Dakota School of Mines and Technology hosts monthly lectures, participates in industry visits, and attends national symposiums so that our members gain a greater understanding about the petroleum industry. This year we put on our 2nd Annual Sporting Clays Competition which is our main fundraiser that supports the aforementioned activities. We asked local businesses for assistance by sponsoring a station at the event. Courtesy Subaru graciously agreed to support our fundraiser by sponsoring a station. The 2nd Annual Sporting Clays Competition was a huge success and raised even more funds than last year. There were people from industry, the local community, and our students all together having a blast. The fundraiser was enjoyable, neighborly, and most of all a huge success. We could not have done it without the Courtesy Subaru's generous support.

Fundraiser Donation  –  Megan H

Fundraiser Donation

I purchased a new Subaru in December. The sales manager, Derek, is friends with my dad. I have know Jamie in parts since we were in grade school. Shortly after I purchased my vehicle, a co-worker of mine was diagnosed with brain cancer. We decided to do a fundraiser for her. I contacted Jamie and he was able to arrange some items that we were able to put in a basket. I'm always impressed with how kind everyone is at our Subaru dealer

Rushmore Thunder Hockey Boys Varsity Team  –  Kirstie D

Rushmore Thunder Hockey Boys Varsity Team

A huge THANK YOU to Subaru for their donation and support for the BV Team and RHA. Subaru was excited to help out the community. The boys and parents were very appreciative and thankful for their support. The Rushmore Thunder Hockey Boys Varsity Team has been invited to compete in the 2017 Toyota National High School Hockey Tournament in Cleveland, Ohio March 30-April 3. This is a true testament to the success of our local hockey program! The tournament invites 16 teams to participate in the high school level. We are very proud that the boys earned their invitation. Thank You, Subaru!

Amazing work with Suicide Prevention Coalition  –  William J

Amazing work with Suicide Prevention Coalition

The folks down at Courtesy Subaru have always stood for bigger causes than most people realize. I've always been proud to hear the ads over the radio about them helping local charities over the last few years. This year I decided to hold a fundraiser for a local, non profit suicide prevention coalition by holding a snowboard movie premiere. Here in the Black Hills, the winter consumes half of our year typically, and Subarus are abundant. When I decided to start finding support for my fundraiser, I instantly thought of Courtesy Subaru. Within a blink of an eye, they hopped on board with my idea and donated a very generous amount to help the coalition directly which was the entire idea of the fundraiser. This local coalition services several counties around the Black Hills and also the Pine Ridge Indian Reservation. They are called out about 2,300 times a year and they do amazing work, but this is another year in a string of funding cuts from the state because it's not an official state run program. South Dakota sits in the top ten for highest nationwide suicide rates, which isn't something to even be remotely proud of. Our area that is serviced by this coalition also has a rate that is three times the national average per capita each year, another crippling feat for our state. With Courtesy Subaru'a generous donation, the coalition will be able to continue to service our area and be able to hold clinics and seminars about suicide education, awareness, and prevention.

Canyon Lake Little League All-star team  –  Leah O

Canyon Lake Little League All-star team

On July 25th, The Canyon Lake Little League All-star team won the district championship. The team will now represent not only Rapid City but South Dakota/North Dakota in the Midwest tournament in Indianapolis. As you can imagine the boys were very excited with this win. However, with the excitement also came some pretty major travel expenses. So on July 27th, the boys started fundraising. The people at Courtesy Subaru were so kind to the boys and made them feel at ease about fundraising. The gift we got from Subaru was very generous. This is a company that truly supports its community! As we were walking out one of the players said, "I see why they are called COURTESY Subaru!" Thank you for supporting the community, the youth in it, and these baseball dreams! We will do our best to represent Rapid City and the great people who live here.

Commitment to Air Force Sergeant Association #951  –  Jessica Y

Commitment to Air Force Sergeant Association #951

Hello, I am Jessica Young and I am the President of the Air Force Sergeants Association, Chapter 951, here in Rapid City, South Dakota. AFSA is a federally-chartered nonprofit, tax-exempted international organization that advocates for numerous professional and quality-of-life concerns such as basic pay and allowances, healthcare, retirement programs, and educational benefits that impact Air Force enlisted personnel—Active Duty, Guard, Reserve, Retirees, Veterans, and their families. With nearly 115,000 members around the globe, AFSA is truly “The Voice of the Enlisted” on Capitol Hill and in the Pentagon. Locally, Chapter 951 helps support over 5,000 military members, veterans, and their families each year. During the spring of 2015, I entered into seeking to gain donations from Courtesy Subaru for our Annual Honoring Our Patriots Concert & 5K POW/MIA run. I was directed to speak with Mr. Travis Vesley. Our goal was to go into the community and solicit donations to help our veterans throughout the country. He was more than excited to helps us out. Last year, we raised a total of $9316 that was fair shared between 14 local organizations as well as donated to the 3 national charities noted in the previous paragraph. Our goal in 2016 is to raise $16,000; representing $1 for each Airman from Ellsworth AFB who has deployed since 9/11/2001. Sponsorship from Subaru helps us know that the community truly cares....they've stepped up this year and kept their promise.

Courtesy Subaru Loves Schools in the Black Hills  –  Anita S

Courtesy Subaru Loves Schools in the Black Hills

Accolades to Courtesy Subaru (Rapid City, SD) for supporting Custer School District's Destination Imagination teams! Two Custer School Destination Imagination teams qualified for Global Finals in Nashville, TN: an exciting event where they will showcase their challenge solutions (one team of second & fourth-graders developed a drill-powered car), celebrate creativity, learn from other students, and attend workshops given by top innovative industry experts from across the country. And yet, to participate, our Custer school teams need to raise a daunting $1,000 per child (approx.) to cover costs of registration & travel to/from the 1480-miles-from-home event. After speaking with Travis V. at Courtesy Subaru, he said they would donate $300 toward our team's participation in the event...And then, shortly afterward,Travis sent an unexpected email saying he would gladly up their donation. Courtesy Subaru generously donated $500 to Custer school's teams, which will be used toward registration fees for this amazing event (where over 7,000 students from over 15 countries will participate). And now, the Custer students are well on their way toward an exciting adventure in learning, leadership, and innovation... Thank you, Courtesy Subaru (and Travis V.) for your generous community support! Drive on.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Fill the Forester  –  David H

Fill the Forester

During Subaru's 2014 Share the Love Event, we teamed up with Make-A-Wish South Dakota to help get wish kids excited for their wish. Many Make-A-Wish experiences begin with a toy for a wish kid as a way to break the ice. So to help with a crucial part of the Make-A-Wish process we had a "Stuff the Subaru" toy drive with all toys collected to stay in South Dakota. We are proud to have helped such a great organization in their quest to grant the wishes of kids with life-threatening medical conditions. Our employees and customers really stepped up, and Filled the Forester.

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