Courtesy Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Courtesy Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Courtesy Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Courtesy Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Rancher's Relief Fund, Humane Society of the Black Hills, Battle Mountain Humane Society
National Forest Service, Black Hills Mtn Bike Assoc.
Youth & Family Services
Habitat For Humanity, United Way, South Dakota Meals Program, South Dakota Lions Foundation, Young Life, Hope Center Rapid City, Meals on Wheels Western South Dakota
Northern Plains Eye Foundation, SD Lions Eye and Tissue Bank, Monument Health Cancer Care Institute
Love Promise Stories from Courtesy Subaru
Subaru and Courtesy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Local Sponsorship - Gymnastics - Ashley V
We truly appreciate Subaru's sponsorship for our daughter's gymnastics season! It helped cover costs associated with competitions. We will continue to promote and support Subaru to all of our friends, family, and fellow athletes!
Loves Pets - Ashley V
Courtesy Subaru has partnered with The Humane Society of the Black Hills, our local animal welfare, to help support shelter pets in our community through the Subaru Loves Pets® initiative. According to the ASPCA®, approximately 5.8 million animals entered shelters in the U.S last year. Many of these animals live day after day without the love of a family or a home. Subaru and its retailers, like us, believe all pets deserve a loving home and that's why Subaru is the largest corporate donor to the ASPCA. This year we provided a grant distributed by the ASPCA® to the HSBH to support animals in need during the month of October. Courtesy Subaru also recently hosted an adoption and fundraising event benefiting the Humane Society of the Black Hills, further strengthening our multi-year partnership with this vital community organization.
Loves Learning - Ashley V
Millions of students in high-needs schools across the country lack the supplies and learning materials necessary to be successful in the classroom. In fact, 93% of teachers in the United States have students whose families cannot afford to purchase any school supplies for their children, often requiring teachers to purchase resources using their own money. This year, Courtesy Subaru participated in the Subaru Loves Learning® initiative by supporting students in need at Horace Mann Elementary School. Through the Subaru Loves Learning partnership between Subaru and AdoptAClassroom.org, Courtesy Subaru adopted classrooms and provided funding for classroom supplies.
Loves the Earth - Ashley V
In 2026, Courtesy Subaru hosted a Subaru Loves the Earth event in partnership with the Arbor Day Foundation. The event gave the community an opportunity to take meaningful action for the environment while supporting Subaru's commitment to protecting and conserving natural spaces for future generations. During the event, 100 trees were given away, contributing to Subaru's nationwide effort to distribute and plant over 1.1 million trees through the Subaru Loves the Earth program. The event fostered community connections and reinforcing the shared responsibility of caring for the environment. Partnering with the Arbor Day Foundation helped maximize the reach and impact of the event locally. Courtesy Subaru is proud to support Subaru Loves the Earth and the Arbor Day Foundation, taking meaningful steps to leave a legacy of environmental stewardship. We look forward to continuing these efforts and hosting future events that positively impact both the community and the planet.
Loves to Help - Ashley V
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Rapid City, this can be a harsh reality. Helping others is the key to a strong community which is why Courtesy Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. In 2026, Courtesy Subaru partnered with McKinney Vento and donated coats to children in urgent need both in Rapid City and Box Elder. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Courtesy Subaru supports blood cancer patients! - Brenda K
This summer, Blood Cancer United proudly partnered with Subaru retailers to deliver blankets, care kits, and messages of hope to patients at Monument Health Cancer Care Institute. Courtesy Subaru has supported local blood cancer patients for many years through its partnership with Blood Cancer United (formerly The Leukemia & Lymphoma Society). These deliveries are about more than comfort items. They are a reminder to patients and families that their community is standing beside them throughout their cancer journey. From warm blankets to heartfelt notes of encouragement, every gift helps bring a little extra comfort and hope during a challenging time. Kelsie Ficken of Monument Health shared, "This partnership is incredibly meaningful because it represents a tangible message of hope and support for patients facing cancer. Knowing that Subaru and our team come together to provide warmth and comfort through these blankets helps remind patients they are not alone in their journey." The Subaru Loves to Care® partnership with Blood Cancer United is now in its 11th year, providing support to thousands of blood cancer patients across the country. We are grateful to our Subaru partners, healthcare teams, and volunteers who help make these meaningful moments possible. Blood Cancer United 2026 Honored Hero Aiden, who was diagnosed with acute lymphoblastic leukemia (ALL) at just four years old, loves this year's soft blanket. Today, he is a thriving 2nd grader who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him. Thank you to Courtesy Subaru for helping kids like Aiden through our Subaru Loves to Care initiative." Together, we are delivering comfort, connection, and hope when it is needed most.
Courtesy Subaru Protects Children’s Vision Through LifeSight KidsFIRST Program - Ronda G
LifeSight exists to help people see well. Our mission – Vision. For All. For Life. – is rooted in the belief that everyone deserves access to essential eye care to live well and thrive. Yet many in our region face barriers due to cost, geography, or lack of awareness. That’s why we focus our advocacy on children and medically underserved adults, ensuring those most in need are not left behind. Courtesy Subaru has been a generous longtime supporter of our cause. And when help was needed to sustain and expand our KidsFIRST Free Children’s Vision Screening program, Courtesy Subaru didn’t hesitate – and once again, stepped forward in a big way to become a KidsFIRST community partner. By becoming a KidsFIRST community partner, Courtesy Subaru is helping provide free vision screenings for more than 8,000 children each year. These screenings ensure early detection of vision problems before they impact learning and development, connect families to care, and protect young eyes from preventable long-term vision loss. Thank you, Courtesy Subaru, for your lasting impact and unwavering support. You are helping us safeguard the future of this vital program and strengthen our shared vision for every child across our region to have the chance to see clearly, learn confidently, and flourish.
Supporting Meadowbrook Elementary - Meadowbrook P
Your Adopt A Classroom donation and kindness help make our school stronger and show our teachers how much they are appreciated! Meadowbrook is so grateful for your partnership and community support!
Your Impact with BHA Habitat for Humanity - Abbie A
Thanks to your generous support, Crissy is able to step into a future she’s worked tirelessly to build—one rooted in stability, strength, and hope. Crissy’s path has not been easy, but it is a powerful example of what determination, faith, and support can accomplish. She grew up in a difficult environment and, as a young adult, found herself caught in cycles of addiction and unhealthy habits. But Crissy made a courageous decision: to change her life completely. She chose recovery. She chose to grow. And she never looked back. In 2018, Crissy recommitted herself to her faith and began a new chapter with seven years (and counting) of sobriety. She poured herself into service—supporting others through recovery as part of a regional opioid outreach team, volunteering at her church and local food pantry, and pursuing a meaningful career as a Medical Support Assistant. Throughout every challenge, Crissy never lost sight of her goal: to build a safe, stable home for herself and her family. Even in the face of housing insecurity, she remained focused, determined, and committed to creating a better future. Her unwavering dedication led her to partner with Habitat for Humanity—where she invested her time, energy, and heart into making that dream a reality. Her future Habitat home represents more than just a place to live—it’s a foundation for everything she’s built: a life centered on faith, family, and purpose. It will be a place of peace and pride, where her grandchildren can visit, where family can gather, and where new memories will be made for years to come. Your donations didn’t just build a house—they helped amplify the strength and perseverance Crissy already carried. You became part of her story—one defined not by hardship, but by hope and transformation. On behalf of Crissy and her family, thank you for making this possible.
Courtesy Subaru Supports Local Blood Cancer Patients as a Positive Force in the Community! - Brenda K
For ten years, Subaru of America retailers across the country have been partnering with The Leukemia & Lymphoma Society (LLS) to bring warmth and compassion to blood cancer patients through the Subaru Loves to Care Initiative. Subaru believes in “being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow”. The strong culture of Courtesy Subaru is based on this Subaru Love Promise, and these are incredible people who are committed to their community! On a beautiful June day, Courtesy Subaru team members loaded their vehicles and drove over to Monument Health Cancer Care Institute to deliver warm blankets, patient care kits and messages of hope for cancer patients. They were warmly greeted by the Institute staff who were thrilled to receive the generous gift on behalf of the patients they care for every day. Ashley Vesely of Courtesy Subaru shared, “The ongoing partnership is important to us because it gives us a chance to support patients in our community going through some of their hardest days. Even though we haven’t met, we hope this small gift reminds patients that the community is behind them cheering for their recovery.” Several team members shared how hearing patients’ stories during the delivery opened their eyes to the resilience and strength required to fight cancer. Kelsie Ficken, Development Officer of Monument Health Cancer Care Institute said, “To all cancer patients, we want you to know that you are seen, valued, and supported. There is hope in every new day, and you have a community standing beside you every step of the way.” The Leukemia & Lymphoma Society wishes to thank the Courtesy Subaru team for their support of blood cancer patients and the healthcare professionals of Monument Health Cancer Care Institute for their dedication to these patients on a daily basis.
