The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Courtesy Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Rancher's Relief Fund

National Forester Service, Black Hills Mtn Bike Assoc.

Youth & Family Services

Habitat For Humanity, United Way, South Dakota Meals Program, South Dakota Lions Foundation, Young Life

Northern Plains Eye Foundation, SD Lions Eye and Tissue Bank

Did Courtesy Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Courtesy Subaru

Subaru and Courtesy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

A Car for my dog. - Linda C

I dropped by my Subaru store in Rapid City and let them know Dudley needed his Subaru repaired or replaced. When I told them that Dudley was my dog and his stuffed toy Subaru was beyond repair we shared a good laugh. They had given away all of these toys. I very nice young man ( Braedon)? Went the extra mile and looked everywhere until he found one. The staff in service always goes above & beyond. It is the little things in life that mean the most.

A Car for my dog.

Courtesy Subaru sponsors local disc golf. - Scott C

Travis Vessely and Courtesy Subaru of Rapid City are continuing to help the disc golf community in the Black Hills of South Dakota! This year they are going over and above past years by not only assisting with a seasonal sponsorship but also additional funding as the club is hosting the 2021 SD State Disc Golf Championships in September! Their efforts will enhance the clubs to bring quality events to the region. Without caring sponsors like Courtesy Subaru, this disc golf community would look very different. Thank you for the Subaru Love! Scott Caesar Black Hills Disc Golf Club

Black Hills Disc Golf Club
Courtesy Subaru sponsors local disc golf.

Subaru brings warmth to the Hope Center - Melanie T

With a full week of -0 temps in Rapid City, our supplies of winter wear and blankets were almost wiped out. Minutes before closing on a Friday afternoon, with more -0 temps ahead, the Hope Center was filled with folks dreading to leave the center. To our surprise, a man walked in the door and asked if he could make a donation...4 boxes of lined blankets! Staff started passing out blankets right away, as they visited with guests about their plans to stay warm and safe. What a huge blessing to those we serve! THANK YOU COURTESY SUBARU! The Hope Center is a day center program for those living without homes and in poverty. We serve approximately 200-250 a day.

The Hope Center
Subaru brings warmth to the Hope Center

Save Our Scouts - Corey D

The effects of COVID have been hard on our Scouts and our ability to serve them. The Black Hills Area Council provides the backbone to Scout troops in Western South Dakota. Fundraising efforts and popcorn sales have been half the normal amount as individuals and communities try to navigate the COVID challenge, and balance health with risk. Financial losses have threatened our ability to provide Scouting to our youth and even our very existence. Courtesy Subaru was approached about contributing to our Save Our Scouts campaign, in an effort to regain some of the financial losses our council has experienced. Courtesy recognized our circumstances and recognized the value that Scouting programs provide to our communities. Shown in the picture are Scouts providing wreaths to the veteran graves at the Black Hills National Cemetery. Scouts also gather food for local food banks through the Scouting for Food project, where over 25,000 pounds of food are collected annually. These are just two examples of Scouts serving our communities. This would not be possible without support from companies like Courtesy Subaru. Thank you for all you have done to Save Our Scouts!

Black Hills Area Council, BSA
Save Our Scouts

Courtesy Subaru Supports Local Community Theater - Ryan P

Courtesy Subaru has been a longtime supporter of Black Hills Community Theatre (BHCT) in Rapid City, SD. BHCT relies heavily on the support of local businesses in order to be able to provide quality theatre to the Black Hills region and Subaru has been a Playbill advertiser for several seasons. During the struggles that 2020 brought, especially the ones affecting live theatres, this support was even more needed. Courtesy Subaru once again came through for us and even upped their generosity by moving to a Mainstage Show sponsorship level. It is this type of generosity that keeps local arts thriving.

Black Hills Community Theatre
Courtesy Subaru Supports Local Community Theater

Sharing the Love for Affordable Housing - Kimberly W

The impacts of this health crisis and the voices of the social movements of 2020 have shone a brighter light on the need for safe, decent, affordable housing across our nation’s communities. For 30 years Black Hills Area Habitat for Humanity has faced the battle of inadequate housing by building over 110 homes and making over 70 critical home repairs throughout the Black Hills. In March of 2020, Habitat was forced to close our sites to volunteers and stop all interior repair projects in order to protect the community we love. This crisis raises the questions; How can you shelter in place without an adequate roof over your head? How can you wash your hands without a working sink? How can you social distance when you are living in an overcrowded Our success in addressing the affordable housing problem comes only with local support from individuals who recognize these needs. Travis Vesely, General Manager of Courtesy Subaru and his family have been consistent supporters of Black Hills Area Habitat for Humanity throughout the years. Travis’s relationship with Habitat has grown in small ways over time and expanded when our office relocated across the street from the dealership. This proximity has increased his awareness of our mission and the families we serve. Last year, Courtesy Subaru with Travis’s leadership chose Black Hills Area Habitat for Humanity as their ‘Share the Love’ recipient. We are honored that Travis’s team understands the affordable housing crisis and believes in Habitat as the solution. The presentation of $20,000 in March was a timely blessing and helped answer those questions for one local family. The funds allowed us to complete a home for Michael, a local veteran in need of affordable shelter. With the support of Subaru, Travis, and the community we were able to complete his home in time for the Holidays. Now Michael, his daughter, and five grandkids have safe, reliable shelter to be thankful for this Holiday Season!

Black Hills Area Habitat for Humanity
Sharing the Love for Affordable Housing

Courtesy Subaru Shares the Love for Sight x 2 - Ronda G

With the effects of the coronavirus pandemic still very present across our community, Northern Plains Eye Foundation in Rapid City, SD, was forced to make the tough decision to cancel our only annual fundraiser, Casino Royale Charity Affair, planned for Saturday, September 26. Although we were hugely disappointed, with still so many uncertainties and wide-ranging concerns, we could not risk the safety and wellbeing of our Foundation, event sponsors, volunteers, guests, and community. With our 2019 Casino Royale raising almost $30,000 in net proceeds, the decision was a hard hit to our program funding that supports important and unduplicated outreach across our community including free vision screenings for young children, eye exams, glasses and sight-saving surgeries for the economically disadvantaged, and vision-related education and research projects. We decided to carry forward our Casino Royale fundraising “social distancing style” and our local Subaru dealer, Rapid City's Courtesy Subaru, generously jumped in to offer its support – not only donating their usual sponsorship fee but doubling their contribution this year to help sustain our outreach during these challenging times. Subaru’s Share the Love Promise is alive and well at Courtesy Subaru! Courtesy Subaru’s culture of supporting the community outreach of Northern Plains Eye Foundation, along with dozens of other nonprofits in Western South Dakota, means the world to us and those whose lives are touched by their philanthropy.

Courtesy Subaru Shares the Love for Sight x 2

Supporting Local Teachers - Meadowbrook Elementary P

Courtesy Subaru is supporting its own community's teachers during a very challenging year. Meadowbrook Elementary has an Adopt-A-Class program that reimburses teachers directly for items purchased with their own money. During this COVID-19 school year, teachers have used this money to purchase literacy supplies, masks and accessories, distance learning tools, and supplemental learning supplies. We are grateful for the support! Meadowbrook Elementary PTA

Meadowbrook PTA
Supporting Local Teachers

Reaching 45 communities with Subaru's help - Anna Q

Meals on Wheels Western South Dakota's programs reach 45 communities in the region. And Subaru helps us get there! Recently, Anna (Director of Outreach and Communications) and Jodi (Development Specialist), connected with some of our area sites providing support for the services and programs that are so important to our participants! Did you know that just in the northern hills area, there are sites in Sturgis, Belle Fourche, and Newell? We are so thankful for the Subaru Outback which was donated through the Subaru Loves to Give Program from Subaru of America, Inc.. The vehicle helps deliver meals to vulnerable seniors so they can stay independently in their homes. The impact of Subaru's support is great and with their support we continue to work to ensure that no seniors go hungry!

Meals on Wheels Western South Dakota
Reaching 45 communities with Subaru's help

Providing hope & comfort to blood cancer patients - Shannon B

On June 24, Courtesy Subaru and The Leukemia & Lymphoma Society (LLS) spread love, hope and warmth to both blood cancer patients and families currently being treated at Regional Health-John T. Vucurevich Cancer Care Institute. Subaru customers and employees wrote personalized messages of hope, which were then handed out alongside donated blankets and craft kits to provide comfort to patients at Regional Health-John T. Vucurevich Cancer Care Institute. South Dakota native Melony Filipi represented LLS by accepting a blanket on behalf of families like hers that have been affected by blood cancer. Melony’s mom was diagnosed with acute myeloid leukemia (AML) on January 8, 2014. Her doctors immediately began chemotherapy, but her best shot of long-term survival was a stem cell transplant. After finding a donor match all the way in Germany, Melony’s mom sadly passed away during recovery due to complications from the transplant. Melony shared, “All of the information and support given by The Leukemia & Lymphoma Society greatly impacted us and gave us peace of mind. LLS was such a strong support system with all of their great resources, so I’m thrilled to partake in this special event from Courtesy Subaru alongside LLS. Thank you for helping the community in such a tangible way!”

Providing  hope & comfort to blood cancer patients