The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Courtesy Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Rancher's Relief Fund, Humane Society of the Black Hills, Battle Mountain Humane Society
National Forest Service, Black Hills Mtn Bike Assoc.
Youth & Family Services
Habitat For Humanity, United Way, South Dakota Meals Program, South Dakota Lions Foundation, Young Life, Hope Center Rapid City, Meals on Wheels Western South Dakota
Northern Plains Eye Foundation, SD Lions Eye and Tissue Bank, Monument Health Cancer Care Institute
Love Promise Stories from Courtesy Subaru
Subaru and Courtesy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Courtesy Subaru Supports Local Blood Cancer Patients as a Positive Force in the Community! - Brenda K
For ten years, Subaru of America retailers across the country have been partnering with The Leukemia & Lymphoma Society (LLS) to bring warmth and compassion to blood cancer patients through the Subaru Loves to Care Initiative. Subaru believes in “being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow”. The strong culture of Courtesy Subaru is based on this Subaru Love Promise, and these are incredible people who are committed to their community! On a beautiful June day, Courtesy Subaru team members loaded their vehicles and drove over to Monument Health Cancer Care Institute to deliver warm blankets, patient care kits and messages of hope for cancer patients. They were warmly greeted by the Institute staff who were thrilled to receive the generous gift on behalf of the patients they care for every day. Ashley Vesely of Courtesy Subaru shared, “The ongoing partnership is important to us because it gives us a chance to support patients in our community going through some of their hardest days. Even though we haven’t met, we hope this small gift reminds patients that the community is behind them cheering for their recovery.” Several team members shared how hearing patients’ stories during the delivery opened their eyes to the resilience and strength required to fight cancer. Kelsie Ficken, Development Officer of Monument Health Cancer Care Institute said, “To all cancer patients, we want you to know that you are seen, valued, and supported. There is hope in every new day, and you have a community standing beside you every step of the way.” The Leukemia & Lymphoma Society wishes to thank the Courtesy Subaru team for their support of blood cancer patients and the healthcare professionals of Monument Health Cancer Care Institute for their dedication to these patients on a daily basis.
Courtesy Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Rapid City, this is a harsh reality. Helping others strengthens communities, which is why Courtesy Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Courtesy Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Courtesy Subaru donated 300 coats to General Beadle Elementary School McKinney-Vento. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Love: What Allows Dreams to Come True. - Cole C
My Subaru story starts with my brother. I remember the first time he brought home his black Forester for Christmas; he was so excited. A core memory of mine is hopping into his front seat and going for a ride together. We found the most snow-covered back road to see how much snow and laughter we could drift through before getting stuck; the answer was a lot. That passenger side was not just a seat but a stage for dancing, singing, and spending time together. My brother's love for Subaru created the same love in my father. Growing up, my father, the hardest worker I know, spent much time driving between states for work to provide for my mother and me. The South Dakota and Wyoming roads bring a lot of challenges to those who dare to drive them. My father needed a car to get home to my mother and me; despite the snow, ice, and deer, his Subaru delivered that promise. When it came time for my first car, it was an easy decision on what would be responsible for keeping me safe and bringing me home for the holidays from college. However, my Subaru is more than a car. It has been an essential tool to help make my dream of becoming a doctor a reality. My car has been a quiet place between classes, a shelter against the blistering winds on those early hospital mornings, and a place to laugh, cry, and continue sharing those special moments with my friends and family. That is why I was heartbroken when my Subaru began leaking oil, which proceeded to ruin my oxygen sensors, creating the infamous anxiety-inducing engine light on my dash. When it came time, I went to the same place that has cared for my family for years, Courtesy Subaru. Just as my Subaru is more than a car, Courtesy Subaru is more than a dealership/ service department. Upon seeing me, the service manager, Travis, quickly recognized me and treated me with the same love, compassion, and friendliness that he has provided my family for generations. I was home, and Courtesy Subaru was my family. As a student and healthcare worker, Travis and his general manager (also named Travis) saw my passion and dedication to a lifetime of serving others. As a broke college student trying to make a name for myself, I could not afford the cost of my repairs. That is why tears filled my eyes when Travis pulled me into his office and told me that Courtesy Subaru would split the cost of my repairs. Words can not express my gratitude, respect, and admiration for Travis and his team. Love is what allows our dreams to come true. For me, love is found on the snowy back roads with my brother, the shine of my father's headlights when he gets home at night, the early sunrises on the way to the hospital, and in everyone at Courtesy Subaru who helped me in a time of need. Courtesy Subaru has been there the entire time, and I thank them for their generational love now and into the future.
Cars and Coffee for a Cause - Jeremiah L
Cars and Coffee BH is a group dedicated to providing safe and inclusive automotive events in the Black Hills of South Dakota. For the last several years Courtesy Subaru has not only sponsored our monthly events, but has also jumped at the chance to be involved our attempt to create a stronger community. From being involved in one of the largest trunk or treat events in the state, to wanting to be involved in anythign that makes our car-mmunity stronger. We couldn't do any of it without Courtesy Subarus outstanding effort to support us.
Pet Carnival for the Humane Society of the Black Hills - Cassie R
During October, Subaru Loves Pets month, Courtesy Subaru always plans an amazing event to feature our animals and raise money for the shelter. They also donate kits for new pets owners when they adopt at the Humane Society of the Black Hills. Their generosity at this busy time of year is always a huge help! This year, 2024, they put on a Pet Carnival for the community and local shelter, with opportunities to donate, games, agility and a pet costume contest. They also, as usual, donated pet kits. They really made the month amazing and we always look forward to each amazing idea each year! Thank you!
Courtesy Subaru Loves to Care for Local Cancer Patients - Brenda K
It had been a few chilly days so the warm fleece blankets delivered to Monument Health Cancer Care Institute seemed more appropriate than one would expect on a late June morning. Courtesy Subaru team rolled up to the Cancer Care Institute (in their Subarus of course) loaded with boxes of blankets and patient care kits where the caregivers were ready to welcome and thank them for their generous donation. This 9-year partnership between The Leukemia & Lymphoma Society (LLS) and Subaru retailers is focused on spreading hope, love and warmth to cancer patients in local communities across the country through blanket donations and messages of hope written by their customers. LLS is incredibly grateful to Subaru of America for their support as LLS’s largest automotive donor. Blood cancer patients and their families are encouraged to reach out to The Leukemia & Lymphoma Society’s Information Resource Center to get connected to the plethora of resources LLS provides for patients and their families. These Information Specialists assist patients through blood cancer treatment, financial and social challenges, and give accurate up-to-date disease treatment and support information. Information Specialists are highly trained oncology social workers and nurses located in the United States. Call our compassionate specialists at 1-800-955-4572 or www.lls.org/IRC for support.
Courtesy Subaru Cares - Julie D
As a longtime Subaru owner, the Love Promise is a program that I have heard of but never imagined I would be directly impacted by. When my vehicle was brand new, it made sense to have it serviced at a Subaru dealership (even though they are an hour away). It only took a few visits to discovery why they have such loyal customers. They do good work, and they care. Over the years the miles have added up, but outstanding service is worth the drive. During the 150,000 mile service on my trusty ’09 Forester, the service department noticed that the head gaskets were beginning to leak. While I suppose this was not a completely surprising thing to happen to a vehicle with this many miles on it, the repair is fairly intense and not a decision to be made in the moment. There were lots of questions (and a fair bit of angst on my part). I left the service department with a big decision to make. A few days later, I contacted the service manager. Travis is a familiar face, having been at the dealership for as long as I can remember. He was professional, knowledgeable, and patient as he answered every question. While I was not completely certain how I was going to make things happen on my end, I made the appointment. This is where what could have been an everyday customer transaction turned into an enormous gesture of generosity and an example of caring for others as if they were family. When I arrived, I was asked to step into Travis’ office for a moment. He knew that I was a bit stressed about the repair and how I was going to navigate the end of the school year and a busy field trip season while my Forester was in the shop. He started by thanking me for continuing to choose Courtesy Subaru over the years. He then went over the details of the work to be done. The engine was to be pulled and torn down, head gaskets machined, water pump, timing belt, all new seals, and gaskets. It was a lot. Travis was not sure of the exact amount of time they would need, but let me know that they would be able to provide a loaner vehicle while the work was being done. This was amazing and so appreciated. Then, with a very big smile, he said- Courtesy Subaru would like to share the love. Travis knew that I was an educator and that this was teacher appreciation week. He had visited with the general manager, and they expressed how much they respect and honor the work that teachers do every day. Together they decided that one way to do something special would be to split the repair cost. This almost made me cry. Words don’t feel like enough, but I hope this story helps me say thank you in a way that shows my gratitude for your generosity and genuine care for the people in your Subaru family.
Courtesy Subaru Shares the Love for Local Seniors - George L
Courtesy Subaru and Meals on Wheels Western South Dakota have partnered up again in 2024 for Share the Love. This year they have provided over a year's worth of meals to a local senior and provided much needed maintenance for our Meals on Wheels delivery Subaru Outback. With this amazing partnership seniors across western South Dakota can count on Hot Meals, Safety Checks and Community Connections for many meals to come!
First coats, then a van to help OneHeart guests! - Julie O
OneHeart would like to extend a huge and heartfelt "thank you" to Courtesy Subaru (in partnership with Operation Warm) for gifting kids and teens on the OneHeart campus with new winter coats this year. A great group of volunteers from Subaru came to campus to help with the giveaway event in January. Less than two months later, Courtesy Subaru came to the rescue of OneHeart's ride service. With a generous gift from an anonymous donor and a deep discount from Courtesy Subaru, OneHeart was able to add a new-to-us minivan to our fleet. OneHeart’s Transportation Program helps guests get to and from work and school, among other activities. The ride service averaged just shy of 300 trips per month in 2023 but topped 500 trips per month in January and February of 2024. The number one reason OneHeart guests request rides is for employment purposes, followed by trips to and from K-12 schools. Thank you to Ashley and everyone at Courtesy Subaru for supporting OneHeart and OneHeart guests as they work to change their own lives for the better!
Sharing the Love through Affordable Housing - Barbara O
Courtesy Subaru is a community partner dedicated to making a difference in our community. They have been longstanding friends who share our Black Hills Area Habitat for Humanity’s vision where everyone deserves a decent place to live. With Courtesy Subaru’s giving history of over $100,000, we can continue to build and sell affordable homes to low-income families who currently live in temporary or substandard housing and do not have access to traditional sources of home financing. Through the provision of volunteer labor and donations of money and materials, home prices are kept low, and homeowners are offered low interest mortgages. Since our founding in 1990, with the help of generous partners like Courtesy Subaru, we have served more than 675 people with affordable homes and home renovations. Thank you for sharing the love, Courtesy Subaru!
